Claim: "Only 35% of sponsors measure their sponsorship activities 'always or almost always', with 65% failing to take necessary measurement steps"
Source: ANA/IEG Survey (2010) - "Marketers Want Sponsorship and Event Metrics but Lack Necessary Capabilities"
Context: Industry-wide measurement challenge highlighting need for structured sponsorship evaluation
Claim: "Sports sponsorships drove an average 10% lift in purchase intent among the exposed fanbase"
Source: Nielsen Sports (2022) - Analysis of 100 sponsorships across seven markets and 20 industries, 2020-2021, published in Nielsen Global Sports Marketing Report
Context: Comprehensive analysis demonstrating measurable commercial impact of sports sponsorship activations
Claim: "European sports sponsorship market reached €23.41 billion in 2024, up from €21.98 billion in 2023"
Source: European Sponsorship Association & Nielsen Sports (2025) - ESA Sponsorship Market Overview
Context: Market size data showing continued growth in European sports sponsorship investment
Claim: "Companies that provide regular training have 50% higher net sales per employee than those that do not"
Source: Multiple sales enablement research studies cited in BuyerStage.io Sales Enablement Guide (2024)
Context: Quantified impact of sales training on revenue performance per employee
Claim: "Strong employer brand leads to 50% increase in qualified candidates and 28% reduction in cost per hire"
Source: LinkedIn Talent Solutions (2024) - Employer Branding Statistics
Context: Measurable recruiting efficiency improvements from strategic employer brand development
Claim: "Companies with strong employer brands see 50% reduction in cost per hire and can reduce time to hire by up to 50%"
Source: LinkedIn Global Recruiting Trends & DSMN8 Employer Branding Statistics Compilation (2024)
Context: Time and cost efficiency gains from systematic employer brand investment
Claim: "Sales enablement platforms reduce time to ramp and accelerate time to quota achievement for new hires"
Source: SalesHood & Multiple Case Studies (2025) - "What is Sales Enablement? Strategies, Benefits and Best Practices"
Context: Systematic approach to reducing new hire onboarding time and accelerating performance
Claim: "Research highlights that there could be, on average, a 68% miscalculation of ROI and up to 88% of sponsorships are inefficient due to measurement gaps"
Source: Visua (2022) - "Sponsorship Analysis - The 14 Key Metrics To Measure"
Context: Industry analysis revealing widespread measurement inefficiencies in sponsorship evaluation
All data points are sourced from recognized industry research organizations including:
All statistics are from 2022-2023 reports representing the most current available industry data. Sources are updated as new industry reports become available.