How we verify athletic credibility so you don't have to
SME marketing leaders need credibility that converts to business outcomes—without paying popularity premiums. Here’s how we validate athletes you can trust, with evidence you can review and activate.
The problem marketing executives face
Your CFO asks: “How do we know this athlete is actually legitimate?” It’s a fair question. Sports governance is fragmented, and titles are inflated. Without domain expertise, distinguishing authentic achievement from inflated credentials requires investigation you can’t economically perform for every potential partnership.
What we actually verify
1. Governance authority
We confirm the sport operates under recognized international governance: IOC recognition, SportAccord membership, or WADA signatory status.
Why this matters
These organizations provide audit structures for fair competition, anti-doping, and rankings. Alternative federations without these affiliations risk corruption and credential inflation.
Example: When multiple “world federations” claim conflicting champions, credibility collapses. We ensure singular, auditable authority structures.
2. Competition results
We document verified results directly from federation databases and official records, not self-reported claims. We assess peer context and trajectory.
- 24-month ranking and results history
- Progression trajectory and international competition participation
- Peer context: what the achievement represents within the sport
Why this matters
Your audiences will evaluate legitimacy. We provide a verification package showing exactly what the athlete achieved and how we confirmed it.
3. Training investment
We confirm a minimum of 15 hours weekly structured training with coaching or systematic programming.
Why this matters
Recreational volume can be faked short-term; accumulated, structured investment cannot. The disciplines your outcomes depend on—systematic methodology, reliability, performance optimization—require long-term commitment.
What you receive
- Governance confirmation: International federation and IOC/SportAccord/WADA affiliation
- Federation membership: Active status via official registry
- Competition results: 24-month verified history with progression and peer analysis
- Training structure: Program overview, coaching relationships, weekly commitment
- Credibility profile: Which business objectives the athlete’s expertise serves
Why this creates pricing advantage
Mainstream athletes price in popularity (global reach, social following). If you need credibility mechanisms—verified achievement and expert competence—without paying for popularity, our verification unlocks true value.
We perform governance analysis, federation confirmation, and competition validation you can’t economically do internally—capturing the price difference between credibility and popularity.
The outcome-based difference
We structure partnerships around measurable business objectives:
- Product testing delivering technical feedback
- Sales enablement training in performance methodology
- Recruiting content demonstrating systematic discipline
- Executive access facilitating industry introductions
You don’t need to trust our verification—you review the evidence package. You don’t need to trust outcome delivery—you test it in finite pilots with predetermined success criteria.
What we’re actually selling
Not athlete access. Not brand awareness.
We sell decision insurance: verified credibility at predictable cost, structured activations with measurable outcomes, and the due diligence infrastructure required to decide confidently.