Outcome-based partnerships for European SME Marketing Leaders
Stop paying for impressions. Run 60–90 day sponsorship pilots that prove business outcomes your CFO cares about: pipeline contribution, conversion lift, and cost-per-opportunity reduction.
The CFO Problem
Your CFO asks every review: “What did we get for that sponsorship spend?” Impressions, reach and likes aren’t pipeline. We translate champion credibility into measurable business metrics Marketing and Finance both accept.
Marketing metrics we target
- Pipeline contribution and sourced opportunities
- Stage-to-stage conversion rate lift
- Cost per MQL/SQL and cost per opportunity
- Time-to-close and sales velocity improvement
What We Do Differently
Outkomia builds outcome-based partnerships between SMEs and emerging sport champions. We replace exposure logic with business outcome delivery through structured activations: product testing cycles, sales enablement workshops, recruiting content, executive access facilitation.
We verify athletic credentials your CFO cannot economically validate independently—competition results, federation rankings, peer recognition—then structure finite pilots testing specific business hypotheses with 60–90 day timelines and defined success metrics.
Partnership architecture separates strategic intent (why the relationship exists) from tactical execution (how value delivers). Sponsorship becomes the activation method, not the objective. Your CFO approves measurable pilots, not brand awareness bets.
How it works
We run finite, measurable pilots with clear success criteria and data sources. For the full framework from strategy to activation architecture, see our Methodology.
Who Runs This
Jukka-Pekka Ahonen – Executive Partner
25 years enterprise technology consulting, specializing in crisis resolution and failed program recovery in banking, financial services, and regulated sectors. Built sports sponsorship technology platform (NxtStride Finland Oy) including automated content systems and outcome-matching databases. Authored The Independent Athlete on systematic performance optimization.
Sports federation leadership: President, Finnish Sleddog Sports Federation (2020–2022). Board member and Executive Vice President, Finnish Reservist Sports Federation (6+ years). Director of Development for national reservist fitness program coordinating defense, volunteer, and athletic organizations. Founded multiple sports clubs supporting emerging athletes in hiking, climbing, and sleddog racing.
Core capability: Unsticking complex stakeholder problems in regulated environments. Converting strategic ambiguity into executable frameworks under compressed timelines.
Tor-Erik Lindqvist – Executive Partner
Strategic planning and institutional leadership across defense, education, sports administration. Chaired national tri-organizational defense readiness program (6 years, coordinating military command, volunteer training, reservist athletics). President, Finnish Reservist Sports Federation, controlling all committees and competitive event execution. Directed federation-wide competitions and governance structures. Co-authored two textbook series on time management and study techniques. Currently board chairman NxtStride Finland Oy, senior editor Sports Veritas.
Sports federation leadership: Managed national championship competitions as chairman and competition director. Served on multiple federation boards focusing on athlete development, training systems, and competitive preparation. Coached national junior teams at international championships. Built training protocols supporting emerging competitive athletes.
Core capability: Multi-stakeholder program management. Building frameworks that survive leadership transitions and deliver outcomes across multi-year timelines.
FAQ
How do you attribute results?
We define a primary metric, baseline it, instrument data capture, and compare against control periods or cohorts. We prefer CRM-sourced reports and mutually visible dashboards.
What if a pilot doesn’t move the metric?
We end the pilot and document learning. The value is clarity: you stop spending on activities that don’t convert.
What does a typical budget look like?
Most 60–90 day pilots fall well below traditional sponsorship retainers. Pricing depends on activation mix and required athlete time.
Do you work with mass-market consumer brands?
No. We specialize in B2B SMEs where credibility and expertise drive consideration and conversion.
Current Focus
European SMEs in sectors requiring credibility transfer: technical recruiting differentiation, sales cycle acceleration, product validation signals, executive network access. Sports include cycling, climbing, winter endurance, precision shooting—disciplines requiring systematic optimization and sustained commitment signals.
We don’t work with consumer brands requiring mass awareness. We work with B2B companies where champion credibility solves specific business problems through structured delivery.