Outcome-based partnerships for European SME Marketing Leaders
Stop paying for impressions. Run 60–90 day sponsorship pilots that prove business outcomes your CFO cares about: pipeline contribution, conversion lift, and cost-per-opportunity reduction.
The CFO Problem
Your CFO asks every review: “What did we get for that sponsorship spend?” Impressions, reach and likes aren’t pipeline. We translate champion credibility into measurable business metrics Marketing and Finance both accept.
Marketing metrics we target
- Pipeline contribution and sourced opportunities
- Stage-to-stage conversion rate lift
- Cost per MQL/SQL and cost per opportunity
- Time-to-close and sales velocity improvement
What We Do Differently
Outkomia builds outcome-based partnerships between SMEs and emerging sport champions. We replace exposure logic with business outcome delivery through structured activations: product testing cycles, sales enablement workshops, recruiting content, executive access facilitation.
We verify athletic credentials your CFO cannot economically validate independently—competition results, federation rankings, peer recognition—then structure finite pilots testing specific business hypotheses with 60–90 day timelines and defined success metrics.
Partnership architecture separates strategic intent (why the relationship exists) from tactical execution (how value delivers). Sponsorship becomes the activation method, not the objective. Your CFO approves measurable pilots, not brand awareness bets.
How it works
We run finite, measurable pilots with clear success criteria and data sources. For the full framework from strategy to activation architecture, see our Methodology.
Who Runs This
Jukka-Pekka Ahonen – Executive Partner
Core capability: Unsticking complex stakeholder problems in regulated environments. Converting strategic ambiguity into executable frameworks under compressed timelines.
Background
25+ years in enterprise technology consulting focused on rescuing failing initiatives in regulated industries. Built the sponsorship technology platform at NxtStride Finland Oy (automated content and outcome-matching). Author of The Independent Athlete on systematic performance optimization.
Sports federation leadership: President, Finnish Sleddog Sports Federation (2020–2022). Board member and Executive Vice President, Finnish Reservist Sports Federation (6+ years). Director of Development for a national fitness program coordinating defense, volunteer, and athletic organizations. Founded multiple sports clubs supporting emerging athletes.
Tor-Erik Lindqvist – Executive Partner
Core capability: Multi-stakeholder program management. Building frameworks that survive leadership transitions and deliver outcomes across multi-year timelines.
Background
Strategic and institutional leader across defense, education, and sports administration. Chaired a national defense readiness program coordinating command, volunteer training, and athletic organizations. President, Finnish Reservist Sports Federation, overseeing committees and competition execution. Co-authored textbook series on time management and study techniques. Board chairman at NxtStride Finland Oy.
Sports federation leadership: Led national championship competitions as chairman and competition director. Served on federation boards focused on athlete development, training systems, and competitive preparation. Coached national junior teams at international championships.
Ilmari Ollila – Sales Lead
Core capability: Translating athletic credibility into B2B sales methodology. Dual stakeholder management serving both corporate decision-makers and competitive athletes. Technical literacy (R, SQL, Python basics) enabling collaboration with platform development while maintaining sales pipeline focus.
Background
B2B corporate sales and athlete partnership structuring at NxtStride Finland Oy. Academic foundation in Marketing and Value Chain Management with Information Systems Science major and Corporate Law minor. Prior banking sector experience established regulated-environment communication capability and institutional navigation.
Athletic background: 20 years of competitive team sports, including U16 Finnish Championship Series (floorball). Current dual-sport athlete (football in summer, floorball in winter), bringing practical insight into team dynamics, competition pathways, and athlete priorities.
FAQ
How do you attribute results?
We define a primary metric, baseline it, instrument data capture, and compare against control periods or cohorts. We prefer CRM-sourced reports and mutually visible dashboards.
What if a pilot doesn’t move the metric?
We end the pilot and document learning. The value is clarity: you stop spending on activities that don’t convert.
What does a typical budget look like?
Most 60–90 day pilots fall well below traditional sponsorship retainers. Pricing depends on activation mix and required athlete time.
Do you work with mass-market consumer brands?
No. We specialize in B2B SMEs where credibility and expertise drive consideration and conversion.
Current Focus
European SMEs in sectors requiring credibility transfer: technical recruiting differentiation, sales cycle acceleration, product validation signals, executive network access. Sports include cycling, climbing, winter endurance, precision shooting—disciplines requiring systematic optimization and sustained commitment signals.
We don’t work with consumer brands requiring mass awareness. We work with B2B companies where champion credibility solves specific business problems through structured delivery.