How we cultivate partnerships and architect activations: 5 outcome-based approaches
Well-executed athlete partnerships deliver double-digit ROI when measured against business outcomes instead of media exposure. Here's our partnership cultivation and activation architecture framework:
What you get: Join the 38% year-over-year increase in performance-based sponsorship deals among B2B brands. Stop wasting marketing budget on unmeasurable activities. Get measurable ROI through strategic partnerships that deliver actual business results: increased sales, validated products, better recruiting, executive access, and market intelligence.
Partnership activations that drive business results
- Sales enablement partnerships: Pipeline velocity, conversion rate improvement, deal size increase
- Product validation partnerships: Product-market fit signals, feature prioritization data, competitive validation
- Recruiting partnerships: Application volume, candidate quality scores, offer acceptance rates
- Executive network partnerships: C-suite meeting access, partnership introduction volume
- Market entry partnerships: Local market requirements, regulatory landscape, partner identification