The problem: Sponsorship proposals optimize for impressions and engagement—metrics your CFO can’t use to justify budget. You’re paying popularity premiums for global reach you can’t activate in Nordics or Mediterranean markets.
We define one business objective and instrument it with baseline → post metrics. Examples: qualified leads, cycle time, candidate quality, iteration time.
We stop or adjust. Pilot structure protects budget and turns results into learnings for next iteration.
Pilots typically align to SME budgets and avoid popularity premiums by selecting verified athletes whose credibility serves your outcome.